EDF green advert
Posted by DavidM in Buying green | 9 January 2008
I saw EDF's new advert on TV the other night. It talks about reducing our impact on the environment and the company's commitment to reduce carbon emissions from it's electricity production by 60% by 2020.
If they live up to that promise it will be great. But what struck me about the advert was the very simple, clever way it got the message across. It seems quite disjointed with varying imagery then at the end it says "this commercial was made from recycled clips".
Very smart.
Comments
Just remember that everybody is clambering over each other to green themselves up. All you need is the money to buy an advertising campaign. Don't forget that "green" EDF run 58 nuclear power stations and are touting for new business here in the UK and around the word. How green is that?
