Big brands and their viral techniques
Posted by Martin in Online Business | 31 January 2008
I find it fascinating they ways in which some of the largest companies are using viral marketing techniques to promote their business.
In the past, both myself and David have highlighted ads that we've come across, that we've appreciated for one reason or another.
Only the other day on our footie blog, I highlighted an advert that's being used to promote the new FIFA Street 3 game. In less than half a day, over 300 visitors had viewed it (o.k. so were not one of the "A" list sites, yet!) and according to Google analytics, they'd seen the video through to the end and therefore presented with the call to action, visit the FIFA Street 3 website.
Whilst some companies create the virals themselves, others are getting their customers to do the work for them. An interesting article on Wikinomics, highlights the case of SubWay suing Quiznos over their viral tactics. Quizmos ran the "Quiznos vs. Subway TV Ad Challenge”. Give it a read and have a look at the winning video, which I find quite amusing!
If Subway win their case, it could have a massive impact for all of us involved in "word of mouth" marketing on the web!
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