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Samsung ant fight viral

Posted by DavidM in Interesting stuff | 19 April 2008

Some virals from major brands work and others don't. I think the latest from Samsung - Ant fight - demonstrates one of the functions of the phone in a tongue in cheek way.

Sadly though, some of the comments on YouTube say more about the people commenting than the brand. Did the person who wrote "FAAAAAAAAAAAAAAAKEEEEE!!!" really think it would be genuine film of ant's knocking each others' heads off?

The one mistake Samsung - or rather their agency made - is what the related links pick up. Does Samsung realy want to be linked with, and implicitly encouraging, people to video real fight videos?

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